You’re doing amazing, sweetie. Kris Jenner ★ Work, work, work, work, work. Rihanna ★ That’s suspicious. That’s weird. Cardi B ★ Mom, I am a rich man. Cher ★ That’s hot. Paris Hilton ★ It’s Friday. Rebecca Black ★ Not bad for a girl with no talent. Kim Kardashian ★ Let them eat cake. Marie Antoinette ★ My ARTPOP could mean anything. Lady Gaga ★ Bye Sister. Tati Westbrook ★ Category: Bad Bitch. I’m the bar. Beyoncé ★ Hold the drama. I just want to dance. JoJo Siwa ★ Alright. Alright. Alright. Matthew McConaughey ★ You only live once, that’s the motto. Drake ★ Real hot girl shit. Megan Thee Stallion ★ Shanté, you stay! RuPaul Charles ★ Woo-ah! Kim Petras ★ I would very much like to be excluded from this narrative. Taylor Swift ★ Rise and shine. Kylie Jenner ★ Making money is art. Andy Warhol ★ So, here’s the way I see it… We need to completely recreate human civilization. Marianne Williamson ★ We come to this place for magic. Nicole Kidman ★ It feels like… a movie. Harry Styles ★ Smize. Tyra Banks ★ Can you smell what The Rock is cooking? The Rock ★ I’m an instant star. Just add water and stir. David Bowie ★ I only move forward, never backwards darling. Grace Jones ★ Baby, we were born to die. Lana Del Rey ★
To grow YouTube's social community, we focused our efforts on developing a creator-first strategy to provide fans with direct access to all of their favorite influencers through bespoke, trends based editorial formats in natively optimized creative packaging.
With both planned productions at IRL creator events and new, lean approaches to co-creation with YouTube's top global talent, we regularly broke the company's engagement records and grew the brand's Instagram audience by 15 million followers (153%) while I was in-house at YouTube.
Claire Stapleton (Social Marketing), Diana Scholl (Social Marketing), Molly Templeton (Social Marketing), Rich Terry (Social Marketing), Melanie English (Social Marketing), Gabrielle Moise (Social Marketing), Francesco Ferrara (Social Producer), Lala Thompson (Shorts Social Marketing), Alison Henry (Music Social Marketing)
Another Creative (Production: VidConfessions, Channel Art Refresh, Zach Choi Portrait), Meiko Takechi Arquillos (Photo: Channel Art Refresh), Nesrin Danan (Photo: On-Set & On-Location), Jaclyn Midori (Art Direction: Channel Art Refresh), Samantha Margherita (Prop Stylist: Channel Art Refresh), Isaac LeFever (Illustrator: Van Life), Andrew William Ralph (Animator: Up/Down), Hydraulic Press Channel (Creator: YouTube Shorts Logo)