You’re doing amazing, sweetie. Kris Jenner ★ Work, work, work, work, work. Rihanna ★ That’s suspicious. That’s weird. Cardi B ★ Mom, I am a rich man. Cher ★ That’s hot. Paris Hilton ★ It’s Friday. Rebecca Black ★ Not bad for a girl with no talent. Kim Kardashian ★ Let them eat cake. Marie Antoinette ★ My ARTPOP could mean anything. Lady Gaga ★ Bye Sister. Tati Westbrook ★ Category: Bad Bitch. I’m the bar. Beyoncé ★ Hold the drama. I just want to dance. JoJo Siwa ★ Alright. Alright. Alright. Matthew McConaughey ★ You only live once, that’s the motto. Drake ★ Real hot girl shit. Megan Thee Stallion ★ Shanté, you stay! RuPaul Charles ★ Woo-ah! Kim Petras ★ I would very much like to be excluded from this narrative. Taylor Swift ★ Rise and shine. Kylie Jenner ★ Making money is art. Andy Warhol ★ So, here’s the way I see it… We need to completely recreate human civilization. Marianne Williamson ★ We come to this place for magic. Nicole Kidman ★ It feels like… a movie. Harry Styles ★ Smize. Tyra Banks ★ Can you smell what The Rock is cooking? The Rock ★ I’m an instant star. Just add water and stir. David Bowie ★ I only move forward, never backwards darling. Grace Jones ★ Baby, we were born to die. Lana Del Rey ★ 

GIF featuring YouTube Creators in iconic YouTube red with Rewind graphics overlaid.
Sister Quad on set.
YouTube Creator Sofia Castro
YouTube Creator Skinny Indonesian
YouTube Creator Casey Neistat
YouTube Creator Lilly Singh
YouTube Creator Nataly Neri
Black five-pointed star
YouTube Rewind
To tease the release of YouTube's annual year-end video "Rewind," we developed a social campaign that revealed the cast and key trends highlighted in the production with the help of over 70+ of the globe's top content creators. Photos captured behind-the-scenes candids as well as stylized unmissable portraits of the creators wearing the brand's iconic shade of red.

On the Rewind handle, each day unlocked new content where creators passed Story takeover from one to another recapping their favorite 2018 memories. This strategy increased the Rewind handle's following by over 100K followers – a 267% increase from the prior year's social campaign.

We also armed fans with a way to express their excitement about their favorite creators appearing in the video with individual GIPHY stickers and screenshot and share Story surveys.
The Webby Awards Logo
Creative Direction
Hunter Ellenbarger
YouTube Brand
Claire Stapleton (Social Marketing), Caroline Watts (Brand Marketing), Shane Burke (Talent Lead)
Facts & Feelings — Social Strategy
Margot Stephenson (Strategy Lead)
Another Creative — Content Production
Micah Heykoop (Account Lead), Chase Colman (Marketing Manager), Gaelan Simpson (Social Account Lead), Natacha Cabrera (Project Manager), Andre Nguyen (Photographer), Jace Lumley (Social Content Capture), Jordan Lovelis (Video Editor), Dustin Giallanza (Photo Editor), Linnea LeBreton (Photo Editor)